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Published on January 31, 2018 by · This post may contain affiliate links ·

All About the Cake Tasting

Skill level: Newb

Cake tastings: the all-important meeting between the bride-to-be and yourself.

Cake tastings can often feel stressful, vague, and out of your control. How do you setup the table? What types of cake flavors should you offer? How do you close the deal and get a down-payment?

Liz Marek and her friends conduct a mock-tasting and show how a typical meeting would go, ways to run the meeting and remain in control, how to deal with off-topic ideas from the difficult mother-in-law, and how to get a down-payment on site.

42:33 Minutes of Instruction

What You Will Learn

  • How to setup your tasting to impress
  • Learn how to direct guide the bride through decisions and add-ons
  • How to deal with off-topic cake ideas and difficult party members
  • How to get a down-payment right away and book clients

Tutorial Chapters

  1. Table setup 1:50
  2. Fondant samples 3:19
  3. Tasting ambiance 3:58
  4. Palette Cleansers 6:53
  5. Cake Portfolio 7:19
  6. Being prepared 8:25
  7. Tasting introductions 10:18
  8. Taking good notes 11:03
  9. Delivery charges 11:43
  10. Wedding colors 13:04
  11. Picking the cake tiers 13:55
  12. Quick cake sketch 14:53
  13. How to handle off-topic ideas 17:41
  14. Rough estimate and cake add-ons 21:04
  15. Tasting the cake flavors 26:53
  16. Closing the sale 33:58
  17. When to refine the cake sketch 38:15
  18. Handling cancellations 41:05

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About Liz Marek

Liz Marek is a professional cake artist, sweet and savory recipe developer, and the founder of Sugar Geek Show, where she teaches cooking, baking and cake decorating through detailed tutorials, food science explanations, and kitchen-tested recipes. She has been creating recipes and teaching baking techniques since 2008, helping bakers of all skill levels gain the confidence to make professional-quality desserts at home.

Liz is known for breaking down complex cooking and baking concepts into simple, approachable methods. Her work focuses on helping people understand not just how a recipe works, but why it works. Through Sugar Geek Show, she shares step-by-step recipes, cake decorating tutorials, and practical baking guides designed to make professional techniques accessible to everyone.

Over the years, Liz has taught thousands of students through online tutorials, classes, and educational content focused on real kitchen results. Her recipes are carefully tested and written to help people succeed the first time they make them.

When she’s not developing recipes or teaching baking techniques, Liz also hosts curated travel experiences for women through her travel brand Soul Sisters.

You can find Liz’s latest recipes, baking tutorials, and food science tips at Sugar Geek Show.