Cake Decorating Basics: Wedding Cakes
Skill level: Newb
Okay, you've got the fundamentals down of making a cake, but how do you actually get wedding cake clients? How do you get back to brides quickly while making cakes and getting approval of designs?
This series of tutorials covers the basics of wedding cakes, how to efficiently get back to prospective clients, how to get approval, how a typical cake tasting goes, ways to get started designing your own original cake designs, and how to actually make a semi-naked wedding cake.
After watching this series of tutorials, you will be equiped with the tools and tricks needed to get your work done, get a 100% signup rate from the cake tastings, get easy approval on cake designs, and knock out wedding cakes of your own.
2:17:40 Minutes of Instruction over 5 tutorials
Efficient Email Consultations
Skill level: Newb
Learn how to efficiently handle email exchanges between prospective clients in a way that is quick, easy and doesn't cause a lot of headaches.
Designing a Wedding Cake
Skill level: Newb
Learn how to design original wedding cake ideas from a bride's Pinterest board.
All About the Cake Tasting
Skill level: Newb
Cake tastings: the all-important meeting between the bride-to-be and yourself.
Liz Marek and her friends conduct a mock-tasting and show how a typical meeting would go, ways to run the meeting and remain in control, how to deal with off-topic ideas from the difficult mother-in-law, and how to get a down-payment on site.
Cake Sketching
Skill level: Newb
After the cake tasting, you most likely have a scribbled half-sketch with some quick notes and ideas written down.
Providing the client with a digital refined cake sketch is crucial to getting sign-off, especially on a new or creatively out-there design.
Semi-Naked Cake
Skill level: Newb
Liz Marek's take on the naked cake trend, updated to incorporate some modern trends in 2018, mainly the semi-naked look and fresh fruit and berries.